Logan is a photographer specializing in capturing the authenticity and individuality of athletes, creating dynamic imagery that goes beyond fast-moving action to celebrate their unique stories. Raised on a farm in rural New Zealand, Logan developed resilience and adaptability, honing the ability to thrive in challenging, ever-changing environments. His passion for the outdoors evolved in the rugged landscapes of the Southern Alps, and later, the Wasatch Mountains of Utah and the Alps of Europe.
Now based in Zürich, Switzerland, with his wife Nina, Logan continues to live his connection to the outdoors through skiing, hiking, biking, and running - activities that deeply influence his photography.
With a Master’s degree in Architecture, Logan’s trained eye for detail and composition shapes his photography, ensuring every image is thoughtfully crafted to tell a story, elevate its subject, and resonate with authenticity. Through close collaboration with athletes and brands, Logan creates bespoke photography that celebrates individuality, strengthens connections, and builds enduring impact.
At the core of his work are three pillars: Vision, Technique, and Technology.
Vision drives purpose and storytelling.
Technique ensures precision and artistry.
Technology brings the creative vision to life.
By balancing Style - personal expression - with Aesthetic - the inherent beauty of the subject - Logan crafts timeless, meaningful images that go beyond fleeting content to create lasting impressions. His commitment to quality and originality ensures every photograph is a true reflection of the people and brands he works with.
On an overnight outing to photograph Tititea/Mount Aspiring at sunrise, Hamish McDougall captured these photographs. Although the smile is authentic, I was tuckered-out by this point and we still had some elevation to gain!